Spotify Playlist Promotion
Hello and welcome! In this blog about music / playlist / artist marketing, we’re going to deal with the topic “Spotify Playlist Promotion”. Together, we want to find out how to promote a song on Spotify through playlists best and how to get your music into the lists of curators and editors in the first place.
The editorial playlists on Spotify
As an artist, you can pitch your track into an editorial playlist at each release (at least two to three weeks before the release) and receive a placement if necessary. Editorial Playlist mean the in-house playlists of Spotify like “Rap Caviar”, ” Dance Party”, ” Young, Wild & Free” or “Today’s Top Hits”. Some providers, such as Spinnup, Recordjet or Igroove offer a pitching service into these playlists. But you can also try it yourself via Spotify for Artists website. Please make sure that your song is described as accurately as possible and that the relatively long processing time of this service is considered.
Album or single?
In the first place, we would like to advise every newcomer, especially at the beginning of their career, not to release albums on Spotify, but rather several singles over a long period of time. An album can be compared with a big bang, the effect of which quickly fizzles out. For example, if you release one track a month, you will draw attention to yourself, your latest music, and your back catalog 12 times a year. You reach a peak more often then when you release a single album.
The algorithm, your friend and helper
Spotify has a variety of playlists based on algorithms like “Discover Weekly” or “Your Mix of the Week”. Also, by continuously releasing songs and increasing the activity on your Spotify profile, you increase your chances of getting your music into one of these playlists. Spotify’s algorithm analyses the listening habits of its users and provides suggestions in these playlists according to their individual taste. In this case you don’t have to pitch your song anywhere, just provide output and high activity on your profile.
Playlist promotion on your own
There are several ways to independently promote your music on Spotify instead of using services for playlist promotion. For example, you can search for playlists your tracks would fit, find the curators, and contact them. This way requires your own initiative and therefore takes a lot of time. Please be careful not to send long texts to the curators. Even if they are passionate readers, most of them simply won’t have the time to read every text in full length. We also want to make sure that your song is rated and not your message!
An example of a good, short and concise text
“Hey, I’m xxx and I would like to submit my new track “Here without you” for your playlist. In my opinion the song fits perfectly to the mood of the playlist “Deeply Sad” and treats an ending relationship as a theme. I would be very happy about placement in the playlist. Best, xxx”
You could also create your own playlists on Spotify, maintain them regularly, help other artist by placing them into your playlist and let the artist and your playlist grow. This way you show the listener where you personally classify your music, and you can promote your own tracks in your playlist. Please make sure that your playlist sound as homogeneous as possible. By “outliers” the listener tends to switch to another playlist more often.
Playlist Pitching Service
You have the possibility to book a playlist pitching service, spend a little money and save a lot of time and energy. But be careful! You can find a lot of dubious services / providers, who work cheaply, but inorganically (with bots and faked streams) to promote your new music. We know that streams in the millions can make a very good impression on potential listeners and the curators at first glance, but this is only illusion and honesty lasts the longest. Spotify’s algorithm has become smarter over the years. It could be that individual tracks or even your entire artist profile will be blocked due to such machinations. We therefore strongly advise you not to use the service of a dubious website. A much better alternative is organic reach promotion. To explain what this is and what it could do for you, we describe our work processes at Before Eight in the next section.
First you create your song. It should meet the current quality standards and, in today’s streaming age, shouldn’t be too long. Compared to the past, listeners have a shorter concentration span and therefore tend to get bored quickly. In the same way, you should make sure that you don’t use intros that last for minutes. It is best to start right away, so that the listener can judge whether he likes the song or not in the first 5 seconds.
As soon as you have finished your song, you can submit it to us via the contact form on our homepage. Usually, you will receive an answer within 24 hours on workdays and try to help you immediately. We answer every single request as fast as we can.
Option A) Your song is rejected:
Don’t let this answer deter you and send us more songs from you in the future. For understanding, we primarily evaluate the chances of success of a possible collaboration between the artists, his or her music and us. Of course, as mentioned above, the quality of the track must fit, but our main concern is to find the right playlists and curators who support the same style of music, for you.
Option B) Your song is accepted:
In this case we’ll send you an offer tailored to you, your song, and your budget. We will contact you by mail or by phone. If you have decided on an offer, we’ll send you a form with all the necessary data such as a link to your music, to start the promotion campaign with us.
As soon as the formalities are done, we’ll start sending your song to the curators of our network. We’ll pitch your song into the playlists until the desired reach is achieved. We always make sure that your song gets placed in the appropriate playlists. For example, a German Schlager will only be pitched into German language lists. Furthermore, we have agreed with the curators that the individual titles may stay in the Spotify playlists for at least four weeks. But often, the curators decide to keep the songs in their lists even longer. Up to six weeks or more are possible. Approximately ten days after we’ve completed our part of the work (the pitching process), you’ll receive a report from our staff that gives you an insight into the work we’ve done for you. It is very important to us to work fair and transparent.
How many streams will I be able to generate with my selected campaign?
We are asked this question very often. However, we can only answer it to a limited extent and based on experience. As a rule, if a song absolutely flops, it will receive ten percent of streams – measured in terms of reach. So, with 1,000,000 followers reach it would be at least 100,000 streams, with 500,000 followers 50,000 streams and with 200,000 followers 20,000 streams. However, these are only empirical values which we can’t guarantee, since we work 100 percent organically. We only assure our customers to achieve the booked coverage.
To realistically assess how much our service has paid off for you, you should allow at least one to two months to pass. You can find some voices and references in the portfolio on our homepage. If we have aroused your interest in our products by describing our work processes, please feel free to contact us at any time using the contact form. We’ll get back to you within 24 hours on working days. We’re curious about you, your story and your music.
Info: You also have the possibility to pitch your tracks completely free of charge into one of our in-house playlists, such as “Gym Motivation / 180.000 followers”, “Fitness Motivation / 60.000 followers”, “Sport Motivation / 50.000 followers”, or “Jogging Motivation / 25.000 followers”. We listen to every single title and want to offer – especially newcomers, who don’t have a big promotion budget available yet – the possibility to promote their music in our playlists. Furthermore, Before Eight isn’t only working as a promotion agency but also as a label. If you’re looking for a label deal, please send us your songs. We are always open for new, creative, and talented artists.
If you have any further questions, please feel free to contact us using the contact form. We, the Before Eight Team, always have an open ear for the concerns of our artists and bands. We are looking forward to hearing about your music in the future and welcoming you soon on board of our promotion network.
Spotify Playlist Placement
Hey, good to have you back! In this blog we’ll deal with “Spotify Playlist Placement”. First, we want to explain to the artists how they are discovered by the curators and get a placement in Spotify playlists. Unlike before, as a musician in the age of music streaming you don’t need a lot of preparation to increase your popularity, reach and followers. Basically, your tracks and every new single release are optimal advertising media in the field of marketing. You don’t need any contacts to music magazines or the music industry. What possibilities you have to promote your music through playlists will be explained here step by step.
Editorial Playlists on Spotify
With many streaming services (including Spotify), you have the possibility to pitch your music independently and completely free of charge into the in-house editorial playlists such as “Rap Caviar”, ” Dance Party”, ” Young, Wild & Free” or “Today’s Top Hits”. Just register at Spotify for Artists and complete the questionnaire as accurately as possible to increase your chances of getting your release placed. Especially important is the timing of the submission. You should submit your track via Spotify for Artists two to three weeks before the release. With a little bit of luck, you’ll end up in one of the most popular Spotify playlists of your genre almost by yourself.
The headline already suggests it – you have the possibility to promote your music on Spotify. To do so, you have to choose all playlists that your song could fit into. Here you should pay attention to the genre, the mood and the appropriate language. Afterwards it gets a little bit more difficult. It’s about time that you find out the contacts of the curators in an elaborate and laborious detail work. Once you have gathered all the necessary contacts, start pitching your new songs into the curators’ playlists. Often the curators act from their gut feeling. Please make sure that your message doesn’t become a novel. The curators receive many submissions every day and unfortunately don’t have the time to read through endless marketing messages.
An example of a good, short, and concise email:
“Hey, I’m xxx and I’d like to send you my new track “Here without you” for a placement into your Spotify playlist. In my opinion, the song fits perfectly to the mood of the playlist “Deeply Sad” and focuses on an ending relationship as a theme. I’d be very happy about placement in the playlist.
Inorganically working Playlist Pitching Service
If you search for Playlist Pitching Service on Google, you will notice that there are a lot of dubious and cheap services on the market. Concrete amounts of streams are offered, which fulfil all your wishes and dreams at first sight. But beware! We know that such an offer sounds very tempting, but we strongly advise you not to book such a service. Spotify algorithms have learned a lot over the last years. It’s possible that your song is removed or even your whole artist profile is blocked. Considering how much time, money, and energy you put into your music, we think it’d be a pity to end it. Therefore: Leave the fingers of bots, faked streams and all dubious offers on the internet.
Organically working Playlist Pitching Service
We’ll explain the work processes of a playlist pitching service based on organic reach using our approach at Before Eight. First, you send us your song via the contact form on our homepage or via email. We listen to each individual song and evaluate it afterwards, especially regarding the chances of success of a possible collaboration. If your song is considered suitable, we’ll send you an individual offer tailored to you and your music. On workdays you can expect an answer within 24 hours. If you like our offer, we will send you an online form. By filling out the form, we will receive all the necessary data from you to create a promotion campaign. Basically, we always start the campaigns on Friday (adapted to the release day of Spotify and the German charts). But how exactly do we work for you? Over the years, we’ve built one of the largest curator networks in Europe. We pitch your song into our network until your desired reach is achieved. We cannot guarantee a certain number of streams. We guarantee “only” to generate the booked coverage because we create 100% organic streams, nothing is faked.
Info: Many customers ask us how many streams are generated by the individual promotion campaigns. For this, we give a value derived from our experience and under the condition that a song doesn’t go down well with the listeners. In such a case (worst case) the track receives 10% of the booked range of streams. That means translated: 1.000.000 reach = 100.000 streams, 500.000 reach = 50.000 streams, 200.000 reach = 20.000 streams etc.
In all cases you expand your audience and increase your plays. We have agreed with the curators that a song stays in a playlist for at least 4 weeks. But often, the owners of the lists decide to let the track stay in their playlist much longer. In numbers, seven to eight weeks are possible, depending on the performance of the release. In addition, you will receive a transparent reporting 10 days after the end of your promotion campaign to keep track of which playlists we have placed you in.
Playlists based on algorithms
By booking a Playlist Pitching Service, you increase the activity on your Spotify account and thus the probability that an algorithm-based playlist such as “Discover Weekly” or “Your Mix of the Week” will take notice of you and suggest you to another audience. This happens because the processes on your profile are traceable through the organic range extension. The plays match the monthly listeners, the safes, and your increasing follower numbers.
Promotion outside the streaming services
Independent of playlist placements on Spotify or Apple Music, you could promote your music on various social media platforms such as facebook, TikTok, instagram or YouTube. This can be achieved through creativity and continuity in the design of your content on the one hand, and through the placement of target-group-specific advertising on the other. When placing advertising, it is advantageous for you as an artist to analyze your target group in advance. Limit yourself to a small group that is more likely to accept your music than spending millions of dollars and reaching everyone from elementary school children to grandmothers. A good example of a suitable target group is the rap genre. Most of the time this music is listened to by younger and mostly male consumers. Accordingly, as an artist you could place your ads following these criteria. Furthermore, you can promote your music on your social media platforms through creativity and continuity in the design of your content. Please make sure that the content fits to your music and to you as an artist. For example, if you make deeply sad and melancholic music, funny cat videos are less suited to your image as an artist. It is important to draw an authentic and coherent picture of yourself and your music. Potential listeners should be able to understand you and your character in a comprehensible way.
We hope that we could give you a little insight into how you can place your songs in playlists on Spotify or other platforms. It is very important to us to inform especially newcomers about their promotion possibilities and to support them. If you liked the description of our playlist pitching service, you are welcome to send us your songs at any time via the contact form on our homepage. You will usually receive an answer within 24 hours. Furthermore, you have the possibility to pitch your music into one of our own playlists like “Gym Motivation – 180.000 followers”, “Fitness Motivation – 60.000 followers” or “Sport Motivation – 50.000 followers”. In this case we promote your song completely free of charge and support especially up-and-coming artists. Before Eight is not only a promotion agency but also a music label. We listen to every artist and are constantly looking for undiscovered talents who are ready to take the next step in their career and are looking for a suitable distribution partner. Our main focus is on the digital market and reach-oriented playlist promotion.
Should you have any further questions, please feel free to contact us at any time using the contact form. We, the Before Eight Team, always have an open ear for the concerns of our artists and bands. We are looking forward to hearing about your music in the future and welcoming you soon on board of our promotion network.
Top Spotify Promotion Companies: How you can easily generate spotify streams organically
Wondering how to get your music to the people? Then Spotify, with over 200 million active users, is certainly not new to you. But still, we keep getting questions like: How does my music get to those who really want to hear it? How can I organically generate streams? What do I have to do to become successful on Spotify? How do I build my fanbase?
We at BEFORE EIGHT think: All musicians who want to be successful should have this knowledge. And sometimes you just need a little extra help – for example, through Spotify Promotion Services. Find out what you can expect from a good Spotify music promotion in general.
One of the basics is, of course, that you promote your music through your social media accounts – but that’s not enough. The chance of getting lost in the mass of other artists is massive. That’s why you should try to gain additional attention through placements in Spotify playlists. This is exactly where Spotify promotion service agencies come in and help you as an artist to reach new listeners and increase your fan base in the long term. Promotion here means pitching to playlists. Although you can promote your music yourself, we recommend hiring a marketing professional as well.
How does streaming promotion work?
Of course, you can also pitch your music to playlists yourself for free – but this is time-consuming or requires a large network. Top Spotify promotion companies – like us at BEFORE EIGHT – have this network: they pitch your song to various curated Spotify playlists. Most of the time, Spotify promotion services give you different packages to choose from – depending on your desired reach and your genre. Through this, streaming services have access to potentially hundreds, thousands of followers from your target group to whom your music can be marketed and who – for your royalties – generate organic streams. The additional streams, in turn, increase the number of your monthly listeners. This gets you noticed by Spotify’s algorithms, so your song is more likely to be included in algorithm-based playlists – that’s the final boost your song deserves.
So how do the top Spotify promotion companies work?
The best of the best work transparently. Like at BEFORE EIGHT, it usually works like this: you submit your song for free and then you get feedback on whether your song fits our network. If it fits, then the whole promotion campaign starts: The song is pitched to selected curators.
We have no influence on the placement and the position in Spotify playlists. This decision is made independently by the respective curators. This is – besides transparency – another quality feature of Top Spotify Promotion Companies. And one more thing: We always try to get the best out of it for you! Of course, you will receive updates on how your song is performing and a transparent evaluation of the promotion in the end. If the reach is not achieved – which, by the way, has never been the case with us – you get your money back and can use this budget for your marketing campaign again. The plays already generated by the Spotify playlist that already featured you are yours to keep.
How do I find my top Spotify promotion service?
There are many different services that also specialise in different music. So the first step is to find a service that suits your music. When choosing, you should also make sure that real streams are generated – fake streams by bots or click farms won’t do you any good and can even lead to Spotify excluding you. Top Services do not guarantee a number of streams, but rather followers of the playlists!
So, do you want to take advantage of Top Spotify Promotion Companies, such as the large network of curators, save time and money and on top of that be at the forefront of the latest trends for your music? Then contact BEFORE EIGHT via our contact form. We are there for all artists – not just for the big guys, but also for newcomers with small marketing budgets.
Spotify Promotion – How to Reach Your Listeners and Get New Fans
To reach your fans nowadays, due to the large selection of music available through music streaming, one thing counts above all: effective artist and music marketing. That means you get your music out there and stand out from the crowd of artists. In this article (and various others on our website), we’ll show you how to do that on Spotify, the most widely used streaming service with over 200 million users. Doing a proper artist promotion is key.
Playlists are the basis!
Playlists on Spotify are particularly important. For Spotify users, they offer an ideal opportunity to listen to different tracks of the same mood or genre (e.g. party hits) or to discover new music without much effort within the Spotify services. For you as a musician, this offers the opportunity to tap into completely new listeners and organically generate reach. The streams of your song in the playlist increase, which is also reflected in your payouts. Plus: You may also gain new fans and followrs who listen to your other music on Spotify. This way you have a snowball effect: to increase your monthly listeners and thus your streams, it pays to be placed in as many playlists as possible.
How do I make it into playlists?
Through higher listener numbers, the so-called organic reach, your music also becomes interesting for other playlists. There are different ways to get your song featured in the different types of playlists:
Number 1: Spotify Editorial Playlists
Mint, New Music Friday or Today’s Top Hits – The biggest Spotify playlists are maintained by Spotify itself, by so-called curators. They decide which songs fit into the playlists. The pitching of your music works in a similar way as to radio stations, where music is suggested to the editors. For these playlists, you need a well-managed Spotify for Artists account and only previously unreleased songs can be pitched. The songs are e.g. also placed in the – for each Spotify user personalised – release radars in the week of your release.
Number 2: Algorithm-based Spotify playlists
You’re probably familiar with such playlists: Discover Weekly or the before mentioned Release Radar. They are not curated by humans, but the algorithm decides which song is placed in which playlist. This algorithm knows all the steps a user has taken on Spotify, so it knows, for example, the preferred genre and which songs were listened to lately. The songs are then placed in the algorithm-based playlists tailored to each user. Both of these playlists are re-featured every week, which means that artists have a new chance to be shown to new followers and to get hundreds or thousands of new streams every week.
Number 3: Privately owned Playlists
In addition to Spotify playlists, there are user-generated playlists. These are often small, personal playlists, but labels, influencers, musicians or other people also create playlists with hundreds to several thousand followers. You can also pitch your music to these playlists. However, keep in mind that although there are many curators of private playlists, there are many more artists out there who all want to be heard. This also means that these curators get a lot of songs pitched everyday and can’t feature all the songs in the playlist.
So check out our top tips for Spotify promotion:
Keep your Spotify for artists profile up-to-date (latest music, links to social media…).
Start pitching early (for new music about 2 weeks before release).
Make a good plan of which playlists to pitch to or get support from professional Spotify promotion.
Attention: Payola – buying guaranteed streams, or even fake streams – are not welcome and don’t do you a favor. So if you get professional help from a Spotify promotion service, check exactly how they work. You can also find out how to recognise top Spotify promotion companies in our blog post.
What does a promotion agency do?
At BEFORE EIGHT, we want you to be able to focus on your work as a musician. It’s tedious to write to thousands of curators to get into the playlists. That’s why we offer our pitching service. We want to grow your reach organically and open up a new audience for you! We use our contacts and distribution channels to the networks of Spotify playlist curators.
No matter how much or little experience you have, no matter if it’s EDM, Schlager or even a mixed form – BEFORE EIGHT is here for everyone. If your music suits us and our network, we will propose it to the curators from our network. That doesn’t automatically mean you’ll end up on the playlist, because we guarantee reach, not streams during our promotion. The curators themselves decide which music or artist they want to promote to their followers.
You want to enter the game? Then you are free to contact us via the contact form. Cheers!