How do Social Media Algorithms work?

Time to read: 6 minutes
In times of digitalization, social media plays an increasingly central role for your marketing. Around half of the world’s population is registered in at least one social media platform, and screen time has been consistently increasing since the Corona pandemic. In the following post, we are going to show you how to befriend with social media algorithms.

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What is a Social Media Algorithm?

Before we focus on music promotion, let’s take a look at what social media algorithms are in the first place. In short, a social media algorithm is a complex mathematical formulas developed by social media platforms to select content and display it in users’ feeds. These algorithms analyze various factors, such as your behavior on the platform, your preferences, interactions, and the content of posts, to decide which posts are relevant to you and will be shown in your feed.

How Does an Algorithm Work in Detail?

The algorithms of social media platforms like Facebook and Instagram are based on a variety of factors to decide which content is shown in users’ feeds. Here are some of the main factors:

User behavior: 

The algorithms analyze user behavior on the platform, such as which posts they like, comment on, share, or save. Based on these activities, similar content is preferred to be shown in their feed. So, as a musician, if you have a lot of interactions with your content, such as fans liking, commenting, or sharing your posts, you increase the chances of your content being deemed relevant by the algorithms and shown in the feeds of your target audience.

Preferences and interests: 

The algorithms also analyze users’ preferences and interests based on their activities and profile information. For example, if you make music in a specific genre as a musician, the algorithms will try to show your content to users who are interested in that genre. Therefore, it is important for you to know your target audience well and align your music content accordingly to be more relevant to those interests.

Post recency:

The algorithms also prefer recent posts. If you, as a musician, regularly release new content, such as new songs, music videos, or concert announcements, you increase the chances of your content being considered current and relevant, and shown in the feeds of your target audience.

User relationship:

The algorithms also take into account the relationship between the user and the content creator. If users have frequently interacted with your content in the past or have subscribed to you as a musician, the algorithms will try to prioritize showing your content, assuming that you are interesting to the user.

Content diversity:

The algorithms also strive to offer users a diverse mix of content to keep their experience on the platform interesting. This means that even if a user interacts a lot with your content, the algorithms will also show other content in their feed to provide variety. Therefore, it is important for you as a musician to create diverse content to maintain the attention of your target audience.

Social Media Algorithms for your Music Promotion

How to Use Algorithms for Your Music Promotion

Now you may be wondering how all of this relates to music promotion. Well, social media has become an important tool for musicians to promote their music and build their fan base. Platforms like Facebook and Instagram offer opportunities for musicians to share their music videos, songs, concert announcements, and more with their audience. This is where social media algorithms come into play to ensure that musicians’ content is seen by the right users.

Promotion Agencies - The Algorithm Whisperers

As you can see, social media and understanding social media algorithms are important aspects of modern music promotion. Understanding the algorithm correctly is essential, as unintentionally directing the algorithm in the wrong direction can result in ineffective promotion, and in the worst case, even leading in the wrong direction.

Music promotion agencies like BEFORE EIGHT can play an important role in ensuring that your music content is seen by the right target audiences. They have in-depth knowledge of how the social media algorithms of Facebook and Instagram work and how they can be used to optimize your music promotion.

BEFORE EIGHT - Here to help

A music promotion agency can develop customized strategies to place your music content in a way that is deemed relevant and engaging by the algorithms, increasing your chances of being seen by your target audience. They can develop tailored strategies to ensure that your content is of high quality, engaging, and relevant to your audience. This may include creating eye-catching music videos for TikTok or YouTube, fitting social media ads and keywords.

We hope that our contribution has helped you understand social media algorithms and how to utilize them for your music promotion. If you are interested in our social media promotion service or TikTok influencer marketing, please feel free to contact us.


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