Snapchat Ads – Promote your Music on Snapchat

Time to read: 6 minutes
Today we deal extensively with an app that has a great potential for your music promotion. We are talking about Snapchat. If you always follow the latest trends for your music promotion and you are open to take your relationship with your fans to a whole new level, then you are in the right place!

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How to Promote your Music on Snapchat

The free instant messenger launched in 2011 has now around 332 million daily active users. The platform primarily aims at a younger audience. As a newcomer, you can actually benefit from these parameters of Snapchat Ads Promotion. Now, we are going to explain to you how to promote your songs and albums on Snapchat.

How does Snapchat work?

Before you start getting involved on how to promote your content on Snapchat, you should first understand how the app works. Unlike Facebook and Instagram, Snapchat is limited to an instant messaging service. Therefore, you do not have a profile to make all your contents visible. Rather, you have a channel or feed that users can access.

How to use Snapchat Ads Promotion as a Musician

There are several options to use Snapchat as a musician. One of the biggest advantages is that you can connect with your community and build a relationship with your fans. On Snapchat, for example, it is easy to let your listeners know that a new release is coming up. As soon as you install the app on your smartphone and complete the login, you will be shown all your contacts that already have an account.

This is a good starting point to begin your promotion. But you should let your fans know that you have Snapchat. Your social media profiles on other platforms like Facebook, Instagram, TikTok, YouTube, or Twitter are perfect for this. If you are looking for more info about these social media promotion channels, you can find them on our Social Media Blog. Here, we are going to explain how to strengthen the relationship with your community on Snapchat.

Snapchat App Promotion

Ways to Interact with your Fan base

Let people know what you are doing. Similar to Instagram’s story format, a short snap gives you the opportunity to keep your fans updated; whether you are in a studio, doing a big performance or simply eating a Pizza at Domino’s.

Promote your products actively. Link your streaming profiles for your fans or inform them about your new tour. Your fans will not mind if you use Snapchat for self-promotion now and then.

Increase participation by encouraging your community to be more active. For example, you can encourage your fans to post your new CD and even combine this with a competition.


Snapchat Ads

We have already listed some general tips that will help you understand Snapchat and optimize your Snapchat promotion. In the following, we’ll go into detail on how to create and use Snapchat Ads. With this Snapchat Ads step-by-step guide, you can easily create your first Snapchat Ad.

Step 1: Campaign's goal

To run ads on Snapchat, you need to go to your Snapchat Ad Manager. Here, you have the opportunity to select your campaign’s goal right from the beginning. You can decide among 12 categories in three sections. For example, terms like “perception”, “engagement”, “video views” or “app installations”.

Step 2: Campaign's name

After choosing your goal, you can insert the name of your campaign. This should be appropriate in order to easily control things once you have launched multiple campaigns.

Step 3: Campaign’s duration

Then you select the duration during which your ads will be played. You can take specific events into account, as well as your budget, release dates of your singles and albums, or when your target group is most active. What is a target group? Find out now:

Step 4: Campaign’s target audience

First, you will decide in which countries your ads will be placed and the available budget. At this point, you can determine your target audience. You can choose among age, gender, language, or devices on which your ad will be displayed. In addition, you can also decide whether the devices should be connected to Wi-Fi or use mobile data.

Step 5: Snapchat Ad formats

One of the last steps is to decide on your ad format. Here you can choose among “simple image or video”, “story ad”, “collection ad”, “commercial”, “AR lens” and a “filter”.

Step 6: Your Data

You can enter all the necessary data like profile pages and links.

Step 7: Your Snapchat content

Once you’ve done that, you can upload your content or even create it on Snapchat. When creating your Snapchat content, you should always consider the way Snapchat works and its target audience. We’ve summarized how to create successful social media content in a separate blog post.

Step 8: Campaign preview and publication

In the last step, you will get a preview of your ad. If everything is set up correctly, you can publish your ad. And with that, the beginnings of your Snapchat promotion are set and nothing can stand in the way of your social media music marketing.

Social Media Agencies

If you want to spare time and effort, you can dip a bit into your pockets and contact a promotion agency to cooperate. In this case, all tasks will be done for you. 

You can benefit from the experience of a social media agency. Negative effects like wastage and unworking ads are minimized thanks to cooperation. Furthermore, also the content of your ads is optimized as good as possible by the agency.

BEFORE EIGHT – Your Individual Snapchat Ads Promotion

At BEFORE EIGHT we offer social media ads for all main platforms. We will accompany you from the first to the last step of your campaign, and in the end you will receive a report to give you a transparent overview of results and successes. If you are looking for more information about our services, take a look at our FAQ or contact us via the contact form!

We hope this post could clarify the basics of Social Ads on Snapchat. Feel free to contact us at any time in case you are interested in a cooperation. We are also open to other comments, feedback and criticism. Thank you for your attention, and we hope to see you again next time. 


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