Spotify Promotion – How to Reach Your Listeners and Get New Fans

31. May 2021
Reading time: About 5 minutes
To reach your fans nowadays, due to the large selection of music available through music streaming, one thing counts above all: effective artist and music marketing. That means you get your music out there and stand out from the crowd of artists. In this article (and various others on our website), we’ll show you how to do that on Spotify, the most widely used streaming service with over 200 million users. Doing a proper artist promotion is key.

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Playlists are the basis!

Playlists on Spotify are particularly important. For Spotify users, they offer an ideal opportunity to listen to different tracks of the same mood or genre (e.g. party hits) or to discover new music without much effort within the Spotify services. For you as a musician, this offers the opportunity to tap into completely new listeners and organically generate reach. The streams of your song in the playlist increase, which is also reflected in your payouts. Plus: You may also gain new fans and followrs who listen to your other music on Spotify. This way you have a snowball effect: to increase your monthly listeners and thus your streams, it pays to be placed in as many playlists as possible.  

 

How do I make it into playlists?

Through higher listener numbers, the so-called organic reach, your music also becomes interesting for other playlists. There are different ways to get your song featured in the different types of playlists:

Number 1: Spotify Editorial Playlists

Mint, New Music Friday or Today’s Top Hits – The biggest Spotify playlists are maintained by Spotify itself, by so-called curators. They decide which songs fit into the playlists. The pitching of your music works in a similar way as to radio stations, where music is suggested to the editors. For these playlists, you need a well-managed Spotify for Artists account and only previously unreleased songs can be pitched. The songs are e.g. also placed in the – for each Spotify user personalised – release radars in the week of your release.

 

Number 2: Algorithm-based Spotify playlists

You’re probably familiar with such playlists: Discover Weekly or the before mentioned Release Radar. They are not curated by humans, but the algorithm decides which song is placed in which playlist. This algorithm knows all the steps a user has taken on Spotify, so it knows, for example, the preferred genre and which songs were listened to lately. The songs are then placed in the algorithm-based playlists tailored to each user. Both of these playlists are re-featured every week, which means that artists have a new chance to be shown to new followers and to get hundreds or thousands of new streams every week.

Number 3: Privately owned Playlists

In addition to Spotify playlists, there are user-generated playlists. These are often small, personal playlists, but labels, influencers, musicians or other people also create playlists with hundreds to several thousand followers. You can also pitch your music to these playlists. However, keep in mind that although there are many curators of private playlists, there are many more artists out there who all want to be heard. This also means that these curators get a lot of songs pitched everyday and can’t feature all the songs in the playlist.

So check out our top tips for Spotify promotion:

Keep your Spotify for artists profile up-to-date (latest music, links to social media…).

Start pitching early (for new music about 2 weeks before release).

Make a good plan of which playlists to pitch to or get support from professional Spotify promotion.

Attention: Payola – buying guaranteed streams, or even fake streams – are not welcome and don’t do you a favor. So if you get professional help from a Spotify promotion service, check exactly how they work. You can also find out how to recognise top Spotify promotion companies in our blog post.

What does a promotion agency do?

At BEFORE EIGHT, we want you to be able to focus on your work as a musician. It’s tedious to write to thousands of curators to get into the playlists. That’s why we offer our pitching service. We want to grow your reach organically and open up a new audience for you! We use our contacts and distribution channels to the networks of Spotify playlist curators.

No matter how much or little experience you have, no matter if it’s EDM, Schlager or even a mixed form – BEFORE EIGHT is here for everyone. If your music suits us and our network, we will propose it to the curators from our network. That doesn’t automatically mean you’ll end up on the playlist, because we guarantee reach, not streams during our promotion. The curators themselves decide which music or artist they want to promote to their followers.

You want to enter the game? Then you are free to contact us via the contact form. Cheers!

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