How do Social Ads Work?

Time to read: 6 minutes
In times of digitalization, social ads play an increasingly central role alongside influencer marketing. Around half of the world’s population is registered in at least one social media platform, and screen time has been consistently increasing since the Corona pandemic. In the following post, we are going to show you how to exploit this wealth of possibilities as a musician.

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What are Social Ads?

Let’s establish a general definition of social ads to begin with. Ads are advertisements that can be shown on well-known platforms such as Facebook, Instagram, Twitter or TikTok. Usually, ad managers are used, so you can set parameters such as duration, target group or advertising budget.

What are the Advantages of Social Ads?

Advertisements are extremely effective for online marketing. Your contents can be targeted to specific users, minimizing wastage. Moreover, ads will be displayed to users during their screen time and while they are browsing on different platforms. Most of the time, this form of advertisement seems very natural to users and leads to a higher engagement.

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What can you obtain through Social Ads?

As a musician, you can spread your reach through social ads and thus the number of your listeners. You can increase your sales and interactions and gain new fans.

How can you place Social Ads?

There are two approaches to run your social ads and promote your music. They are characterized by more or less effort and money.

The DIY Method

With the DIY method, you will personally take charge of all the tasks involved in a promotion campaign. This includes creating the content to be promoted later on. In addition, you will have to choose a suitable advertising strategy, a target audience, a budget and a duration for the campaign. This implies a previous research work.

If you decide to run your ads by yourself, we suggest you to check our other posts, in which we explain in detail how to run ads on Facebook, Instagram, Snapchat and Co.

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Cooperate with a Promotion Agency

Of course, you also have the possibility to work with a promotion agency specialized in social media. In this case, most of the work will be done for you. This implies developing a suitable strategy, planning your campaign, and executing it.

That's what you should keep in mind:

If you choose this type of promotion, you should definitely make sure to book your campaign with a reputable provider. We will now explain to you how to spot good from bad providers to avoid negative experiences: make sure the service provider does not make any concrete promises. Yes, you read correctly. No agency in the world can offer you guarantees. The agency could only give you indicative guidelines that come from previous experiences. You should also make sure that the goals set are realistic.

Don’t forget…

A promotion campaign is nothing more than a chance to bring your music to the wider public, and no one can reach this goal overnight. First and foremost, it is about improving your reach and effectively establishing and expanding your career.

Social Media Platforms - Your Promotion Tools

There are different social media platforms in which you can place your ads. Now, we will give you just an introductory overview, but we have linked further articles here that explain to you the exact procedures.


With over two billion active users, the odds are good for you to introduce your music to the wider public on Facebook. Thanks to the ad manager, you have the chance to select your target audience very precisely and thus avoid any wastage. In addition, you can compare your campaigns through A/B testing and analyze your results.


You can spread your music on Instagram too by promoting creative contents. Particular emphasis is given to visual stimuli because Instagram is mainly about image and video content.


Just like on Facebook and Instagram, you can place ads on Twitter too. The effort is considerably lower since images are not necessarily needed to promote your music. Theoretically, short texts with the link to your songs or profiles would be enough.


On YouTube, you have several alternatives to promote your music. You can prove it just by taking a look at the different ad types offered: skippable in-stream ads, non-skippable in-stream ads (including bumper ads), video discovery ads (formerly display ads), ads without video (i.e. overlays and banners). You can display social ads on YouTube, mainly with the help of Google’s Ads Manager. Also, this platform has enormous potential, as it is the second-largest engine in the world.


On TikTok, you can promote your music through video posts, similarly to those mentioned previously. For example, this can increase the number of listeners or your interactions on other platforms.

BEFORE EIGHT for your Social Media Ads

If you are interested in benefitting from the opportunities offered by social ads, feel free to contact us at any time and submit a cooperation request. Together, we will increase your fame and gain new listeners.

We will show your advertisements in a targeted and group-oriented way. With us, you will minimize wastage as much as possible. Of course, we can set up and place your campaign on a common social media platform and, if required, we are also open to take care of the creative development of your content.

We thank you for your attention and hope to see you next time.


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