#DIY Social Media Promotion
In addition to booking a promotion campaign with a professional social media agency, you always have the possibility to promote your tracks on your own. Now we are going to explain to you where the advantages and disadvantages lie. You can still do a lot on your own to promote your music out there.
Create Social Media Channels
You could start by creating yourself a social media channel and fill it with content. The video-app TikTok, for example, is perfect for this aim. You can draw a lot of attention to yourself with comparatively little effort. The short clips could go viral in no time and expand your audience, especially in the beginning. As soon as you have built a certain fanbase, it is important to impress your fans with your music. For example, you can upload clips in which you let your tracks play in a creative way. Together with TikTok, you can expand your reach on YouTube and Instagram in the same way. In fact, you can reuse short clips multiple times for YouTube shorts and Instagram Reels.
Think of Yourself and your Music as a Brand
Basically, before even starting your promotion, you should have already clear in mind which image of yourself you wish to convey to the world. Firstly, define a social media strategy and choose the target audience you want to reach.
Look for Role Models
To create your content, you can be inspired by the greats on the scene. If it works for them, similar content could run on your profile too. How you can better promote your channels can be easily researched online or by looking at our numerous blog posts on the subject.
Social Media Ads
Let’s come to the real point, that’s paid advertising on individual platforms. Of course, you can create your own ads on social media channels. Nonetheless, you should be aware that this takes a lot of time and effort. Before placing your social media ads, you should inform yourself on how to plan them best. In this way, you can avoid any wastage.
In addition, it should be clear to you that you may have to spend more time, money, and energy on a DIY campaign with respect to booking a professional agency for that.
How do you recognize a good Social Media Agency
When you decide for a certain social media agency, you should definitely pay attention to the seriousness of the service provider. Don’t be fooled by false promises or guarantees. No reliable provider would be able to tell you exactly what his promotion will bring about. At best, you should be presented with benchmarks from previous similar campaigns.
What does a Social Media Marketing Agency do?
We explain to you the operations and services of a social media music marketing agency, taking our approach at BEFORE EIGHT as an example:
Firstly, you send us your request together with the track, album, or video you want to promote. Then you choose which type of campaign you want to book and your available budget. After that, you have several options. You can either deliver the content yourself, or let us design the content for you. We work with experienced graphic designers of the industry. Before that, we define the target audience, so we can tailor the content on them and work on the optimization of your campaign.
We not only spread your content on social media, but we also place targeted ads on the desired formats. With ads, you can increase your luck and boost your chances of going viral.
Your social media promotion campaign will be supported by us from start to finish. In the end, you will receive a transparent reporting with your social media statistics to get an insight into its successes and developments. Thanks to our knowledge, we avoid any negative effects such as wastage.
All in all, there are several ways to promote your music online. You can teach yourself and run ads on social media platforms like Facebook, Instagram, TikTok, or YouTube. Or you can consult an agency that does the work for you.
The pros and cons are easy to see. With the DIY method you face a higher investment of time, but it is still not certain if you will lead your promotion campaign to success on your own. When you book a campaign, that work is usually done for you, but this method is associated with higher costs. You can profit from the experiences of social media experts and have higher chances of your marketing campaign being successful. In the end, the decision is up to you and your available resources.
We hope we were able to give you a little insight into our working methods. Should you be interested or have any questions, don’t hesitate to contact us at any time. Thank you for your attention, and we will hopefully see you next time.
Your BEFORE EIGHT Team.