Spotify Music Promotion

29. May 2021
Reading time: About 7 minutes
Have you ever wondered how the greatest artists on Spotify manage to generate streams in the millions and are listed at the top of the charts and playlists? Do you have no clue what terms like algorithm, curator or spotlister mean? Then you are at the right place, because we will explain how Spotify Music Promotion works!

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As a newcomer who publishes his first or second track with a digital distributor such as Recordjet or Igroove, the first steps towards understanding streaming platforms and their playlists are extremely difficult. I this article we explain you step by step, what you should pay attention to before, during and after the release of your songs.

 

Maintain your social media channels!

It’s like on a first date. Your first impression counts! If you go one step further, you could compare your social media channels with your Tinder account. Imagine your potential listener accidentally clicks on your Instagram page and what he/she finds is unattractive content. Your music (the inner values) could please the user (consumer), but with an unprofessional appearance (your online presence), the likelihood decreases that this fan really visits your Spotify account. Therefore we want to make sure, that the listener “falls in love” with your appearance. Maintain all your social media channels with high-quality, exciting and, above all, suitable content for you. Especially on your Spotify profile shouldn’t be neglected. Upload high-resolution and appealing images on your profile. Pay attention to the quality of your cover right after the first release, because changing the cover afterwards is not that easy! A meaningful artist biography should not be missing to convince the editors of music magazines, curators and listeners of you. Last but not least, it would be advisable to verify your Spotify profile in order to make a more professional impression. You can complete the verification, which you can recognize by the blue tick on the artist pages, under the following link: https://artists.spotify.com/c/access/artist

 

Your track is your product!

Your track is your product – we know that artists often tend to rush as soon as they have the next song for Spotify and other streaming platforms in the pipeline. But do yourself a favor and take your time for your release! Only when all factors starting with the composition and ending with the master, are optimal, can the gears of your promotion for playlists mesh and increase the number of your plays and listeners. Your music is your product! Deliver quality constantly to convince potential followers. True to the motto: good things take time.

Single or album?

To make a long story short: clearly single! If you are at the beginning of your career, we recommend that you design your output to be as continuously as possible. With the release of individual singles, you always reach a peak and ensure activity on your profile. This also makes you more attractive to the algorithm from Spotify (and other streaming services), which puts you in playlists such as “Discover Weekly” or “Your Mix of the Week”. If you release one single album, there would be a big bang, but the short bang evaporates much faster than the release of individual tracks.

 

Promote your tracks on Spotify!

Let’s get straight to the point here. You can promote your music as a freelance artist in a variety of ways on Spotify. You just have to decide how. In the following section we will show you how to increase your plays and listeners.

 

Pitch your songs into Spotify’s in-house editorial playlists

Two to three weeks before the release of your track, you have the opportunity to independently pitch your song for a sampling at https://artists.spotify.com. We know that the life of a musician can be so stressful, that one or the other task is simply forgotten. But please try to stick to the two to three week period of submitting a song to the Spotify editorial team before its release day, so that the curators of Spotify have enough time to check your music and place you into a suitable playlist. When submitting your song, please also make sure that you choose the right genre and describe your song as precisely as possible. This makes the work of the curators a lot easier! Some digital distributors, such as Recordjet or Igroove, offer a pitching service as an additional function, which however costs money. In this case, the distributor just does the manual submission for you.

The algorithm, your future friend and helper

Algorithm here, algorithm there. Ever since the age of Facebook and Instagram, you have heard this term from every self-proclaimed IT expert and marketing experts. According to Wikipedia, an algorithm is a clear code of practice for solving a problem or a class of problems. Algorithms consist of a finite number of well-defined individual steps. If we’re honest, we don’t understand a word of it ourselves. But what we understand is, how the algorithm for streaming works with Spotify and its playlists. If you have ever encountered playlists with the titles “Discovery Weekly” or “Your Mix of the Week”, you can probably imagine what it is about. Spotify analyzes countless data from listeners and then creates algorithmic playlists based on listening habits – so far so good, but how does your song end up in one of these lists? From our experience, this happens with (we repeat it three times to clarify the importance of the following term) output, output and output again! As previously mentioned, you as a newcomer should first release individual songs in order to continuously generate activity on your Spotify account and in playlists. Posting on your other social media platforms such as Instagram or Tiktok, can also help to get more traffic on to Spotify. Ultimately that means more traffic and a higher probability that you will be included in an algorithm-based playlist.

 

Spotify Music Promotion

There is a large number of platforms on Google, that offer a Spotify Music Promotion. Spotify however doesn’t like it, when playlist placements are offered for money. On the other hand however there is the option to book a playlist pitching service, which means, that an external promotion company pitched your songs to the curators and editors for sampling in exchange of money. The promotion company does a lot more work than you think. You would first have to find suitable playlists for your music, find out the contact details of the curators and then send an email to them. This can often lead to failure, even though your song actually has a lot of potential. One reason could be that you weren’t able to make a big name for yourself at the beginning of your career as an artist on Spotify. With a playlist pitching service behind you, the likelihood that your song will be featured in the playlists increases. – But why is it like that? Let us give you a good example: We listen to each track, that is sent to us, and at the same time check the quality of the song and the chances of success in our network. We then consider only good and suitable music for our service and send it to the contacts of our playlists. The curators are fundamentally “well-disposed” to us, since we deliver a high percentage of suitable material for their playlists on Spotify. If you are interested in our service, you can submit your track here without obligation. We are always happy to hear from you and your music!

External Music Promotion

Outside of the Spotify universe, there is an opportunity to promote your tracks on other social media channels. You could draw attention to your songs with your own creative and original content, for example by creating videos for Tiktok or memes for Instagram. The content should always fit you and your brand. If you mainly make melancholic music for example, and supply your profile with lots of funny memes or cute pictures of little cats, your public image can be inauthentic to the potential listener. Independent of an internal Spotify music promotion, you can distribute your music by placing target group-specific advertisements. This works well on YouTube, Facebook or Instagram. And there is also the option of having your release shared by influencers to increase the reach of your publication. We at Before Eight have recently started influencer marketing on Tiktok. If you are interested in an inexpensive and promising campaign, register here and tell us your ambitions.

We hope that we were able to help you a little with our knowledge and brought some light into the dark for you. We know from many of our acts and contacts, that they were overwhelmed with the Spotify Music promotion of their songs at the beginning. Promotion of your music for playlists can consist of different aspects that all relate to each other. We have summarized everything in this blog and tried to give you an overview of how you deal with your social media channels as well as your songs. We hope that you prefer to publish singles as albums in order to show a higher activity on your Spotify account and to promote your music in the best way possible. Our tips are certainly not a secret recipe for your upcoming success, but maybe we can contribute a small or large part to your artist career. If you have any questions, feel free to contact us using the contact form. Our staff will usually respond to you within 24 hours in order to provide you with the best service possible. We look forward to getting to know you, your music and your story. Until then, all the best and good luck marketing your singles or albums! We are excited!

Cheers.

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