Spotify Playlist Placement

30. May 2021
Reading time: About 5 minutes
Hey, good to have you back! In this blog we’ll deal with “Spotify Playlist Placement”. First, we want to explain to the artists how they are discovered by the curators and get a placement in Spotify playlists. Unlike before, as a musician in the age of music streaming you don’t need a lot of preparation to increase your popularity, reach and followers. Basically, your tracks and every new single release are optimal advertising media in the field of marketing. You don’t need any contacts to music magazines or the music industry. What possibilities you have to promote your music through playlists will be explained here step by step.

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Editorial Playlists on Spotify

With many streaming services (including Spotify), you have the possibility to pitch your music independently and completely free of charge into the in-house editorial playlists such as “Rap Caviar”, ” Dance Party”, ” Young, Wild & Free” or “Today’s Top Hits”. Just register at Spotify for Artists and complete the questionnaire as accurately as possible to increase your chances of getting your release placed. Especially important is the timing of the submission. You should submit your track via Spotify for Artists two to three weeks before the release. With a little bit of luck, you’ll end up in one of the most popular Spotify playlists of your genre almost by yourself.

 

Own initiative 

The headline already suggests it – you have the possibility to promote your music on Spotify. To do so, you have to choose all playlists that your song could fit into. Here you should pay attention to the genre, the mood and the appropriate language. Afterwards it gets a little bit more difficult. It’s about time that you find out the contacts of the curators in an elaborate and laborious detail work. Once you have gathered all the necessary contacts, start pitching your new songs into the curators’ playlists. Often the curators act from their gut feeling. Please make sure that your message doesn’t become a novel. The curators receive many submissions every day and unfortunately don’t have the time to read through endless marketing messages.

An example of a good, short, and concise email:

“Hey, I’m xxx and I’d like to send you my new track “Here without you” for a placement into your Spotify playlist. In my opinion, the song fits perfectly to the mood of the playlist “Deeply Sad” and focuses on an ending relationship as a theme. I’d be very happy about placement in the playlist.Best, xxx”

 

Inorganically working Playlist Pitching Service

If you search for Playlist Pitching Service on Google, you will notice that there are a lot of dubious and cheap services on the market. Concrete amounts of streams are offered, which fulfil all your wishes and dreams at first sight. But beware! We know that such an offer sounds very tempting, but we strongly advise you not to book such a service. Spotify algorithms have learned a lot over the last years. It’s possible that your song is removed or even your whole artist profile is blocked. Considering how much time, money, and energy you put into your music, we think it’d be a pity to end it. Therefore: Leave the fingers of bots, faked streams and all dubious offers on the internet.

Organically working Playlist Pitching Service

We’ll explain the work processes of a playlist pitching service based on organic reach using our approach at Before Eight. First, you send us your song via the contact form on our homepage or via email. We listen to each individual song and evaluate it afterwards, especially regarding the chances of success of a possible collaboration. If your song is considered suitable, we’ll send you an individual offer tailored to you and your music. On workdays you can expect an answer within 24 hours. If you like our offer, we will send you an online form. By filling out the form, we will receive all the necessary data from you to create a promotion campaign. Basically, we always start the campaigns on Friday (adapted to the release day of Spotify and the German charts). But how exactly do we work for you? Over the years, we’ve built one of the largest curator networks in Europe. We pitch your song into our network until your desired reach is achieved. We cannot guarantee a certain number of streams. We guarantee “only” to generate the booked coverage because we create 100% organic streams, nothing is faked. 

Info: Many customers ask us how many streams are generated by the individual promotion campaigns. For this, we give a value derived from our experience and under the condition that a song doesn’t go down well with the listeners. In such a case (worst case) the track receives 10% of the booked range of streams. That means translated: 1.000.000 reach = 100.000 streams, 500.000 reach = 50.000 streams, 200.000 reach = 20.000 streams etc. 

In all cases you expand your audience and increase your plays. We have agreed with the curators that a song stays in a playlist for at least 4 weeks. But often, the owners of the lists decide to let the track stay in their playlist much longer. In numbers, seven to eight weeks are possible, depending on the performance of the release. In addition, you will receive a transparent reporting 10 days after the end of your promotion campaign to keep track of which playlists we have placed you in.

 

Playlists based on algorithms

By booking a Playlist Pitching Service, you increase the activity on your Spotify account and thus the probability that an algorithm-based playlist such as “Discover Weekly” or “Your Mix of the Week” will take notice of you and suggest you to another audience. This happens because the processes on your profile are traceable through the organic range extension. The plays match the monthly listeners, the safes, and your increasing follower numbers. 

Promotion outside the streaming services

Independent of playlist placements on Spotify or Apple Music, you could promote your music on various social media platforms such as facebook, TikTok, instagram or YouTube. This can be achieved through creativity and continuity in the design of your content on the one hand, and through the placement of target-group-specific advertising on the other. When placing advertising, it is advantageous for you as an artist to analyze your target group in advance. Limit yourself to a small group that is more likely to accept your music than spending millions of dollars and reaching everyone from elementary school children to grandmothers. A good example of a suitable target group is the rap genre. Most of the time this music is listened to by younger and mostly male consumers. Accordingly, as an artist you could place your ads following these criteria. Furthermore, you can promote your music on your social media platforms through creativity and continuity in the design of your content. Please make sure that the content fits to your music and to you as an artist. For example, if you make deeply sad and melancholic music, funny cat videos are less suited to your image as an artist. It is important to draw an authentic and coherent picture of yourself and your music. Potential listeners should be able to understand you and your character in a comprehensible way. 

We hope that we could give you a little insight into how you can place your songs in playlists on Spotify or other platforms. It is very important to us to inform especially newcomers about their promotion possibilities and to support them. If you liked the description of our playlist pitching service, you are welcome to send us your songs at any time via the contact form on our homepage. You will usually receive an answer within 24 hours. Furthermore, you have the possibility to pitch your music into one of our own playlists like “Gym Motivation – 180.000 followers”, “Fitness Motivation – 60.000 followers” or “Sport Motivation – 50.000 followers”. In this case we promote your song completely free of charge and support especially up-and-coming artists. Before Eight is not only a promotion agency but also a music label. We listen to every artist and are constantly looking for undiscovered talents who are ready to take the next step in their career and are looking for a suitable distribution partner. Our main focus is on the digital market and reach-oriented playlist promotion. 

Should you have any further questions, please feel free to contact us at any time using the contact form. We, the Before Eight Team, always have an open ear for the concerns of our artists and bands. We are looking forward to hearing about your music in the future and welcoming you soon on board our promotion network.

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