YouTube Playlists as a Promotion Tool

Time to read: 6 minutes
Hello and Welcome to our next blog entry. Today we are dealing with a very special and yet exciting topic. More specifically, it’s about YouTube playlists as promotion tools. We will focus on how you can create playlists and use them optimally as a music promotion tool on YouTube.

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How can I create YouTube Playlists?

Let’s get started. To create playlists on YouTube, you should think about it in advance. Which topics or areas would you like to cover? Which viewers make up your target group? (Age, male, female, diverse etc.) And how can you best encourage your viewers to stick with it or binge watch? After you have thought about some thought in advance, as already described at the beginning, it is time to create your playlists. First, you visit your media library. Then go to the video you want to add to your playlist. Below the video, click “Save”. Select “Create a new playlist” and enter a meaningful and appropriate track. Finally, click Create Playlist. You can also edit your playlists at any time afterwards.

Binge Watching

If you are not familiar with binge watching, we will briefly explain it for you here. In the original sense, “binge” on German describes “devouring”, watching many series episodes one after the other. However, this phenomenon can also be observed on other platforms such as Instagram, YouTube or TikTok. The viewer sees more and more videos and loses sight of time. You yourself can use the phenomenon of binge watching to increase your views. How this works exactly, we’ll explain to you in the following section.

User creating a YouTube Playlist

YouTube Playlists for your Music Promotion

Why playlists are one of the most relevant promotion tools these days, we’ll explain to you now. With the multitude of streaming providers alone, it is easy to see how important playlists are. Artists who are included in playlists and placed well have significantly higher chances of success. Listeners often use the streaming services like the radio. Even if your song isn’t saved, you’ll still get the generated streams. In addition, a placement in one or more YouTube playlists always gives you the opportunity to introduce yourself to an audience about your fan base or your community. This gives you and your music the chance to grow sustainably and generate further reach.

Side fact: If you are a musician, you can also easily create playlists on the streaming services and promote your music just like on YouTube. To do this, it is best to add already known and hyped songs to your playlist and sprinkle in your works. When creating your lists, make sure that the songs you use match your own music. The listeners who like the style or the mood can discover your music in this way rather shallow or inconspicuous and add you to their own playlists.

YouTube Playlist Statistiken

Other ways for your Music Promotion

At this point, we would like to point out that playlist promotion is just one way to promote your content or music on YouTube. For example, you could also work with your statistics and optimize your content, adjust your thumbnails and titles, enter into collaborations with other influencers or YouTubers and much more. In our other blog posts, we’ll explain in detail how to optimize your content and channel to get the most out of your work. You should be aware that there are a lot of fine-tuning options that don’t necessarily involve creating new content. Rather, you use already created content and present it under a better spotlight. You’ll be surprised at how much you can get out of your content and channel through optimization.

The BEFORE EIGHT YouTube Promotion

If you are interested in a promotion campaign, you are welcome to contact us at any time. We design your ranges from A to Z. Together we plan a strategy and create an optimal concept for you. At the end of the promotion campaign, you will receive a report that gives you a transparent overview of the successes achieved.

Side fact: Since 2018, we have successfully collaborated with many different artists and successfully established them in the music industry. With our “Digital First” approach to marketing music, we have taken on a pioneering role in the industry. Due to our modern approach, we work with several relevant artists who release their music on major labels such as Universal Music and Sony Music, among others. We’ve already organized millions of organic streams through third-party playlists and collaborated with niche and pop artists. In doing so, we have expanded their fan bases on a national and international level.

We thank you for your time and interest, and hope that we were able to give you a little insight into how you can increase your reach by creating playlists. If you have any comments or questions, please feel free to contact us at any time. We are grateful for input from all directions.

Until next time, your BEFORE EIGHT team.

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